Utilising social media as part of your marketing plan can be a really effective way of presenting your business and attracting new customers. However, some businesses don’t want to start investing in social media due to fear that they might not receive the return on investment that they wishing to achieve. However, if you know how to do it correctly, you can quickly generate overwhelming positive results. In order to have a proper grasp on the do’s of having a successful social media plan, you also have to learn the don’ts. Here are some common mistakes you may be making on your social media platforms:
1. Too Impersonal
When posting on social media sites, one common mistake is relaying information that sounds too impersonal. Publishing posts that have a robotic tone will come off as boring and will fail to engage your audience. One thing you should avoid is to stop treating social media as a stage in front of a crowd. Learn to tailor the tone of your posts as if you are talking to an individual personally.
2. Using too many platforms
Another mistake is almost the opposite of the first point mentioned, and that is being too social to the point that you are no longer able to properly handle your social media accounts. This can have a negative impact when it comes to your business, since it will use much of your marketing resources with only a few positive results. Learn to strategise what kind of social media you’re going to put your attention to by focusing on your target demographic and platforms relevant to your products and services.
3. Ignoring reviews and social performance
One thing that you should be focusing on is your data. Be sure to have a regular check of your social performance so you can have an idea as to how your business is doing on your social media. It’s much easier to know more about your performance with various tools available across the web at this time. Studying your data can help you in your social media strategy. Be sure to take in reviews from your customers as well and address these as they come to light.
4. Posting off-topic or useless content
This kind of mistake is something that will have a negative impact on your audience and they will be reluctant to follow you. Since people go to their social media to be social, what they don’t want is to have more of the same bland sales pitch that they hear over and over, or witnessing irrelevant things that they are not following you for. The best thing you can do for your followers on social media is to give them information that they can find useful or valuable.
Interested in more social media marketing strategies? Contact Adllins Media, your best social media marketing agency in Cairns, today.