We’re living in an era ruled by the internet, and as the digital age progresses, the content we consume continuously evolves as well. Compelling images and designs are now a requirement if a brand wants to create an impact. Brand recall is mostly generated through creative stories told through persuasive and riveting images and videos. Web design must not only be user-friendly but also visually appealing to grab the audience’s attention.
No wonder graphic designers are becoming increasingly on-demand. At the same time, their job has definitely become more complicated as well, with brands naturally wanting to outdo each other with something unique and interesting.
Good thing there are tools and apps that can help designers to make their task a little bit easier. Here are some that can provide them with a solid foundation in executing their ideas and simplifying their work.
Adobe Creative Suite
No creative design toolset is complete without the Adobe Creative Suite. From Photoshop to InDesign to After Effects, the Adobe Creative Suite has you covered. It can also automatically sync your files—from photos to fonts to other design assets—across your devices, allowing you to begin and complete your project anywhere you want.
Pantone Colour Guides
Most graphic designers invest in a Pantone Colour library. This is an extremely helpful reference guide, allowing designers to visualise how a colour would look on a printed copy. This also helps them avoid mistakes in which the printed colour is different from the design displayed on the PC.
Monitor calibrators help designers get an accurate idea of how the design would look like when printed. By attaching the device on the monitor, the brightness of the device is adjusted to match that of the surroundings, thereby showing how the image would appear in hard copy.
If you don’t want to spend too much on monitor calibrating device, there are some online options for you such as Calibrize, which helps easily adjust the colours of your monitor. If you’re involved in a critical project, however, splurging on an actual monitor calibrator is your best bet. There are plenty of options available, such as the Datacolor SpyderX Elite and X-Rite i1Studio.
Graphic design is not just about images but also about the text incorporated into those images. Finding a font that works well with the design and the message is no easy task. With FontShop, it becomes easier as the tool presents a wide range of fonts. The tool also allows you to check how your design would look with the fonts.
Creative design is really no child’s play, as there’s a lot of thought that goes into the process.
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