You already know that you need it, but who, how, what and why for many businesses is the hurdle. Social Media platforms have become important tools to market business and if you’re not on the bus, you should be! There are 5 key elements to drive Social Media success and they are fundamental when delivering your message to the market. Where is your business positioned?
1. Consistent Content is King!
The best way to grow your audience is to be relevant, engaging and consistent in your communications.
It’s no secret that the best way to grow and retain an audience for your brand is through emotive engagement, build it and they will come, and stay. The content you deliver from your brand says a lot to potential and existing customers about your principles and values in business. Content needs to be consistent with the message and tone, to what a customer will experience within your business. It should be a complete compliment to your business beliefs.
2. Know your audience
There are multiple social media platforms available to deliver content to your audience. It’s important to remember that all platforms are unique in their respective tones and in the way they engage, and interact with the user. LinkedIn is a professional platform and
requires a different level of tone in communication to say Twitter, which limits your characters with posts, they can also display links back to your website for further information. Instagram is popular with photos being the primary focus, while Facebook allows a variety of engaging options including the video platform to communicate your message.
3. Create a social Media Plan
All too often businesses feel overwhelmed by the need to create content for every social media channel they’ve created an account for.
Or worse still, they create one piece of content and then distribute to all platforms and become satisfied that the box is ticked.
If this sounds like you, you need a social media content plan. There are three main principles to consider when creating your social media plan and as per point 2 (above), each will have its own content relevant to the platform.
Three main principles include:
Consider the platform and its available options for being creative to expose your products and services.
The target audience. Are you trying to engage professionally or on a more personal, emotive level?
The objective. There must be a reason behind your content; better customer experience, lead generate, sale of old stock etc
Once you’ve created your plan and placed into practice, then you should be able to determine which platform is woking best for your business.
When this information becomes apparent, you should be realistic about the resources you are placing into the other platforms.
4. Analyse Past Content to Improve Posts
Businesses these days have become extremely savvy when it comes to monitoring return on investment (ROI) from their marketing. Social media is no different and you should be analysing the effectiveness of your posts after they publish, particularly when adding a marketing investment to extend your reach. Proper analytics allows you to monitor what types of posts are excelling, which indirectly tells you what your audience is most engaged with. The importance of being relevant and engaging with your audience is key and can further assist you to develop your social media strategy.
5. Know when to outsource your social media management
Many businesses both small and large, will face a decision at some stage whether to keep social media internal or outsourced. Social Media platforms will assist you moving forward and targeting the next wave of customers is paramount to your overall marketing strategy and shouldn’t be taken lightly. More than ever, the need for potential customers to ask friends/family/acquaintances for a reference to your products and services online cannot be ignored. How many times a week do you see people calling for recommendations? Or simply asking if anyone has had a dealing with said business? It’s become a focus point of the buying cycle to customers and you need to feature and be recommended.
If your strategy could do with a review and some direction in this vital space then feel free to reach out and connect at firstname.lastname@example.org