Got your business idea but don’t know where to start from there? Ensuring your branding strategy is consistent throughout your business is critical in the initial stages of setting yourself up for long-term success. Consistency across your business branding and
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Video has been an important part of all social media strategies over the last few years, however, not all videos are equal when it comes to receiving effective engagement. Knowing what your audience likes to engage with and when, is
Continue Reading...A reliable brand authority can make or break your business, as it dictates whether or not someone decides to buy what you’re offering. Brand strategy consulting can help you get started by identifying areas for opportunity, such as strengthening your
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If you want your business to pick up in the long term, you should consider the benefits of using SEO strategies. When you’re just starting, it might seem like you have a lot of time left to optimise your website
Continue Reading...Shopify is one of the top e-commerce platforms today, featuring a user-friendly interface that makes it easy to navigate. To fully utilise Shopify and its offerings, implementing SEO strategies into your marketing efforts can yield great results. Launching an SEO
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Consumer trends have a direct effect on how your marketing efforts pay off. Through brand strategy consulting, you can effectively keep up with the trends and adapt your strategies as may be required. It is important to keep in mind
Continue Reading...When devising effective strategies for digital marketing in Cairns, you may be looking into pay per click (PPC). PPC allows highly targeted users to visit your website using competitive keywords. The more competitive the keyword, the pricier it gets, but
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Building the brand is an important part of the marketing strategy for your business. It involves crafting an identity that the audience—your target market—can recognise and trust. This trust and the reliability they associate with your brand are instrumental in
Continue Reading...A responsive web design lets the user enjoy an optimised browsing experience regardless of the device they’re using to view your website. Brands with responsive web designs have improved rankings on SERPs and have an easier time managing their website.
Continue Reading... Branding is an important part of your business. Brand strategy consulting is something that you should definitely look into if you are unsure of how to build or strengthen your brand. A brand strategy consultant performs a thorough analysis of
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