How to Time Social Posts Effectively

With social media being popular platforms today, it is essential to manage how your brand represents itself on these channels. Social media management may look like an easy-peasy job, but it’s actually one of the most challenging tasks in digital marketing! A small mistake on your social media accounts and pages can affect your brand and cause you to lose hundreds or even thousands of engagements. Apart from Copy and Images being relevant and correctly resonating with your brand’s image, one very important factor is Timing your social posts. Timing is everything! Especially with the multiple sources of news your audiences are exposed to today. Planning and timing your posts and content will not only help engage your audiences but it will also help you target and reach them to get you message across at the most optimum time. If you’re looking for tips on how you can schedule postings efficiently, then you’re in good hands. Here’s our quick guide on how you can boost organic engagement with user activity.

Facebook

Almost everyone today uses Facebook, so it’s no surprise that it has the most active users amongst all other popular social media platforms. According to Sprout, people who use Facebook frequently check in during the middle of each weekday. Wednesdays at noon are considered as a peak period, but anywhere from the morning till noon brings in consistent engagement. Since there are tons of opportunities to reach various demographics on this site, you can time your posts according to your target audience based on the nature of your business such as a startup, an online shop, or a health company.

Twitter

Twitter is a great space to directly communicate with your audience effectively. It is also a goldmine of trends and convos that can help you build your strategy. If you want to be on top of your social media game plan, you need to be very timely with Twitter. Get the word out as early as 8 AM since the Twitter sphere community is still taking a moment to catch up on the biggest news and updates from their followed topics. The safest days to tweet are on weekdays, running from Mondays to Fridays. Meanwhile, Saturdays, as well as the late hours of any day, get relatively lower engagement rates.

Instagram

As an image-driven space with over 1 billion monthly active users, Instagram is often a top choice for retail due to its visual driven aspect. The social site has also launched its very own IGTV recently, which expands options for creating content. If you run a media company or want to build your brand’s visual identity, you can tap the right audience and boost your engagement by scheduling your posts from Tuesdays till Fridays from 10 AM till 3 PM. Late night users also pack it in during the early hours. Those who are in the tech industry, in particular, boasts a different peak time. It can vary from Wednesdays, Fridays and Saturdays from 6 AM to 11 AM to Tuesdays at 10 PM. No matter how effective these publishing times are, there’s still no chance if you do not curate genuine content that is enaging. Make sure that your posts go hand in hand with your scheduling. Better yet approach an experienced ad agency that can dish out the best brand strategy for you! Choose Adllins Media to meet all your advertising needs. We offer brand strategy and consulting, as well as social media marketing to expand your business potential across the digital landscape. To learn more about our services, contact us here.