Every now and then, we encounter something buzzworthy on our social feeds. After a few thousand views and likes, a small story quickly becomes the talk of the town. Brands today take advantage of this opportunity and use it to reach a wider audience by leveraging a trending topic and curating fun content around it…
Have you heard of the term bounce rate often being used in digital marketing? When you open a website, Google Analytics usually follows the pages you click and from that tracks the engagement which is often clicks that you make on that page. In this case, every engagement sends a trigger to the Google Analytics…
Back in the day, social media was just a simple platform where people could connect and discover things online. Some brands would extend their presence on the Internet by creating pages but it was not, by all means, mandatory. Fast forward to today, merely having a page presence alone can no longer assure any results….
There are various approaches used in digital marketing. Two of the most well-known online marketing practices are Search Engine Optimization (SEO) and Search Engine Marketing (SEM). These two often confuse people, but we’re here to help you distinguish the differences between SEO and SEM. What is SEO? SEO is the process of making your website…
In the world of digital marketing, part of a full-service creative agency ’s workload is Web Design. Web Design includes the entire process of building a website by conceptualising and planning all visual aspects. Providing an exceptional interface and overall user-friendly experience not only engages your website visitors, but also helps search engines identify that your website…
As a latest marketing trend, conversational marketing continues to be an impressive approach to and has a proven record for campaign success. If you want to know the basics of conversational marketing, here are some tips on what makes it the most sought after these days. What is conversational marketing? Conversational marketing is a blanket…
Media buying is one of the most integral processes in the field of advertising. Like a needle in a haystack, a great campaign won’t shine through without the help of excellent media buyers who scout, plan and negotiate the best approach as well as lock down the best local deals to showcase your brand and…
Marketers continuously work to find better ways to promote their brands and attract new customers. It’s important to keep up with current trends to remain a competitive player in the market. One of the most effective marketing tactics right now is Influencer Marketing. With this you increase your brand awareness, increase your engagement and grow…
One of the worst things you can do when setting up a business is neglect your brand design (the face of your brand, after all). There’s a lot of evidence that appearance matters in marketing and great graphic design can help secure the right connection with your audience. When it comes to communicating your brand…
In the quest for business to find the best way to promote their products and services, a debate has started when it comes to social media marketing. Which is a better return on investment, boosting posts or running a campaign? In order to settle the matter, We’ll firstly define both methods, then compare and contrast…
